How to buy a TV

OLED TVs

OLED TVs go one better than full-array LED LCDs with a few dozen lighting zones. In place of a backlight, OLEDs use a layer of organic LEDs, controlled at the pixel level, to achieve absolute black and stunning levels of contrast. (Footage of fireworks against a black sky is a favorite demonstration of OLED technology.)

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LG isn’t the only company actively pursuing OLED technology in large screen sizes, however. Sony has been offering OLED models for several years, and both Vizio and Philips are also on board with the tech. See our picks of the best OLED TVs you can buy for our recommendations.

The best-in-class display technology is seen exclusively on 4K and 8K sets, and ranges in size from 55 inches up to 75 inches or larger. But OLED has also gotten much more affordable, with 55-inch models selling for less than $2,000, and 65-inch models selling in the $2,000-3,000 range. 

We might even see the first sub-$1,000 OLED displays later this year as new companies compete and smaller OLED panels come to market.

Pros: Best TV picture, bar none; Colors truly pop, deeper blacks and better contrast and shadow detail than LCD TVs achieve; Retains image quality when viewed from the side.

Cons: Premium prices; lower peak brightness than some LCD sets, uncertainty about how screens will fare over time, including whether they will retain “ghost” images (also known as burn-in) from displaying a static picture for too long.