Lotus Eletre
The trick here is to roll with the fact that the Eletre has nothing to do with โtraditional Lotusโ, but that doesnโt mean it canโt align itself with Lotus values, and be an interesting aspect of a growing brand. Yes, itโs built in China and not Norfolk. Yes, itโs electric. Yes, itโs a high-riding SUV. But itโs also a very convincing one, and despite all the various arguments arranged against it, it still, just a little bit, has some Lotusness in there. More than enough to take on anything in the sector – including electric luminaries like Tesla.