A custom setup will allow you a far greater choice of parts to suit exactly the look and feel that you are after. This will allow you to make some variations in both the look and the performance that you would otherwise be unable to do with a ‘ready-made complete’. You can use softer, bigger, or smaller wheels, which are handy if you are after a faster or smoother ride. You can choose lighter or lower skateboard trucks to make it easier to do tricks or to suit a specific ride height. You can select composite decks that allow for more pop and last longer in the punishment you are about to dish out on it. You can select a premium bearing like stainless or titanium that may perform better in the environment that you tend to skate in. And finally, can you add less essential things like printed or premium grip tapes for that very individual look and feel?