Don’t care about the price of your watch or your brand.

For many watch enthusiasts, price is just a barrier to entry to get the piece that they want. One of the most exciting aspects of the world of watches is that there are excellent options at just about every price point.

Watches like the Tissot PRX that cost $650 could easily go toe-to-toe with watches 2-3x its price, thanks to its beautiful case finishing, detailed dial, and movement. If you’re a fan of Casio, its $70 Vintage Retro Gold Digital watch is considered a god-tier among even the most seasoned collectors because of its price, nostalgic value, and reliability. And, if you have tens of thousands of dollars burning a hole in your pocket, Patek Philippe has a range of watches for you.

Picking the right watch is a balancing act between build quality, watch performance, design, price, and what you value in a timepiece. If you want a watch with a flawless build, its in-house movement, and an eye for heritage brands, prepare to pay a premium. If you simply like the design of a specific watch, like the look of the Rolex Submariner but don’t want to pay Rolex prices, brands like Vague Watch Co are a great place to start.

The trick is using what you know to be true about great watches and simply picking whatever the hell you like. At the end of the day, you are investing in a watch for yourself. Just make sure whatever decision you make is an educated one.